Starting on Monday 12th January 2018 I am going to engage a polling company to identify how well my business is known in Scotland and how well thought of it is. It will be slightly more scientific than that but you get the gist.
Most of us need to plan ahead but that probably seems weirdly precise. It is, for good reason. I have a goal. To make my brand the No1 in our field in Scotland. So we need to measure it.
This goal is the most important decision I have ever made. We now have a reason to exist (the business, not the people.) Everything we do can be measured by how it contributes to our goal.
There is a famous quote by a wise person you will have heard of. “How do you know if you are getting anywhere if you don’t know where you are going?”
Any idea who said it?
Winnie the Pooh.
Without that specific goal in 2018 we are just slogging away every day with no idea of why, it is just a treadmill.
I haven’t shared this goal with my team. Why not you cry in horror? Because I only just made it up. I will share it and I will put some decent bonus behind it if we are the best known, most respected brand in our field in Scotland.
What is your goal? Feel free to share in the comments.